Tommy Hilfiger already offered a military exclusive in-stores, but they couldn’t honor the same pricing online. They needed SheerID to provide a consistent user experience for military customers shopping on Tommy.com.
In addition to bringing their 15% military special offer online, the team at Tommy Hilfiger decided to establish two new evergreen offers of 15% off for college students and teachers.
Within three months, the three promotions accounted for 10% of total site sales. On average, Tommy Hilfiger has received a $15 ROI on this campaign.