SheerID is an innovative technology company that makes it possible for retailers around the world to offer online promotions to qualified members of special interest groups. SheerID forms a bridge between the point-of-sale and any database, allowing retailers to verify that customers qualify for special offers like student discounts.
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Tommy Hilfiger

Category
military, student, teacher
About This Project

Tommy Hilfiger already offered a military exclusive in-stores, but they couldn’t honor the same pricing online. They needed SheerID to provide a consistent user experience for military customers shopping on Tommy.com.

In addition to bringing their 15% military special offer online, the team at Tommy Hilfiger decided to establish two new evergreen offers of 15% off for college students and teachers.

Within three months, the three promotions accounted for 10% of total site sales. On average, Tommy Hilfiger has received a $15 ROI on this campaign.